How it works

Describe.
Lean back.
Upload.

You only do the first step – Gadsby.io handles the entire build autonomously, in seconds. Here's the workflow that takes the stress out of campaign setup.

The workflow

One step from you. Three from the AI.

1

Describe what you want

This is your only active part: describe in a few sentences what should be advertised – product, offer, audience, unique selling points. No jargon needed, ordinary plain text is enough. From here, the AI takes over.

  • The account's knowledge files (.md) flow in automatically as context – company profile, product info, learnings
  • The more context you store, the more precise the results
2

Concept – written by the AI

Without any further input, your brief becomes a complete campaign concept: strategy, audiences, messaging, structure. You just skim it.

  • Editing in a rich-text editor – add, shorten, rephrase
  • Plain-language summary ("explain like I'm five") for quick alignment with clients or colleagues
3

Building blocks – built by the AI

Choose the campaign type – Search or Performance Max – and within seconds every building block is in place, created entirely on its own. You can edit – but you don't have to.

  • Search: ad groups, keywords with match types, Responsive Search Ads, negative keywords, sitelinks, callouts
  • Performance Max: asset groups with headlines, long headlines, descriptions and search themes as audience signals
  • Images (PMax): upload landscape, square and logo – cropping to the correct format happens automatically server-side
  • Every element is editable – with character counters for Google's limits
4

Confirm & upload

Finally you confirm the framework – and the finished campaign sits in your Google Ads account with one click. No manual creation in the Google interface, no copy-paste.

  • Budget and bidding strategy: maximize clicks / conversions / conversion value or manual CPC – incl. target CPA and target ROAS
  • Networks, locations (with live search), languages, start and end dates, status
  • The campaign is created paused by default – no spend occurs until you activate it
And afterwards?

AI optimization takes over.

Once a campaign has been running for 14 days or has spent €400, an "Optimize" button appears in the account dashboard. One click starts the analysis.

  • Metrics, keywords (incl. Quality Score), search terms and ads are reviewed against best practices
  • Concrete suggestions: adjust budget, pause keywords, negative keywords, bidding strategy, target CPA
  • Accept each suggestion individually – applied directly via the API – or reject it
Account dashboard · Campaigns (last 30 days) Campaign Status Budget Conv. ───────────────────────────────────────────── Sale Q3 Active €50/day 46 [Optimize] Brand Search Active €20/day 112 [Optimize] PMax Portfolio Paused €80/day – Knowledge files: company-profile.md · products.md learnings-2025.md [+ New]
Getting started

Ready in three steps. Nothing to install.

Gadsby.io runs entirely in the browser. No setup, no servers, no API keys – sign in and get going.

1

Sign in with Google

One click on "Sign in with Google" – your user account is created automatically. The free trial starts right away.

2

Connect Google Ads

Connect your Google Ads account via OAuth 2.0 – secure and revocable at any time. MCC accounts with many client accounts are supported.

3

Write your first prompt

Optionally store knowledge files, write a brief – and build your first campaign. After the trial you simply pick your plan.

Sounds good?
It is.