FAQ

Good questions.
Clear answers.

Everything we're frequently asked about the free trial, plans, the Google connection, security and AI.

General

The product.

What exactly does Gadsby.io do?

Gadsby.io generates complete Google Ads Search or Performance Max campaigns from a plain-text concept – ad groups, keywords with match types, Responsive Search Ads, negative keywords, sitelinks, callouts or asset groups with search themes – and uploads them directly to your account via the Google Ads API.

In addition, the AI analyzes running campaigns and proposes concrete optimizations that you can accept or reject individually.

Who is Gadsby.io for?

For anyone who regularly sets up Google Ads campaigns: agencies with many client accounts, freelancers, in-house marketing teams and solo entrepreneurs. Thanks to the multi-user approach, every user connects their own Google Ads and only sees their own accounts.

Which campaign types are supported?

Currently two: classic Search campaigns and Performance Max. For PMax, asset groups with headlines, long headlines, descriptions and search themes (audience signals) are generated – including image upload with automatic cropping for landscape, square and logo.

What are knowledge files?

Per Google Ads account you can store any number of Markdown files – e.g. company profile, product info or learnings from past campaigns. These files automatically flow into concept creation as context and make the results significantly more precise.

Getting started & plans

Getting going.

How do I get started with Gadsby.io?

Just sign in with your Google account – that's it. There's nothing to install: Gadsby.io runs entirely in the browser. Then connect your Google Ads account via OAuth and build your first campaign right away.

Can I try Gadsby.io for free?

Yes – you can try Gadsby.io for free, no risk. Only after the trial do you pick one of the three plans: Starter (€250/month, 25 campaign creations), Pro (€500/month, 50) or Unlimited (€850/month, unlimited).

Can I switch plans or cancel?

Anytime. All plans can be cancelled monthly, and you can switch between Starter, Pro and Unlimited whenever your needs change.

What counts as a campaign creation?

Every campaign you generate through the wizard and upload to your Google Ads account. Reviewing concepts, editing building blocks and the AI optimization of running campaigns don't count extra – they're included in every plan.

Which AI is behind it?

Gadsby.io uses Anthropic Claude for concepts, building blocks and optimization suggestions. AI usage is fully included in your plan – there are no separate API costs for you.

Security & control

Staying safe.

Can the AI accidentally spend money?

No. Campaigns are created paused by default – no costs whatsoever arise until you activate them yourself in Google Ads. AI optimization also never changes anything automatically: every suggestion must be individually accepted by you before it is applied via the API.

How safe are my credentials?

The Google connection runs via OAuth 2.0 – Gadsby.io never sees your Google password. You can revoke access anytime in your Google account settings. Every user only ever sees their own Google Ads accounts.

What happens if something goes wrong during upload?

Every API call to Google is logged. If errors occur, we can trace exactly what happened – and our support can help you quickly.

When can a campaign be AI-optimized?

As soon as it has been running for 14 days or has spent €400. Before that, the data is too thin for reliable recommendations. After that, an "Optimize" button appears in the account dashboard.

Can I edit the generated content before upload?

Yes, all of it: the concept in a rich-text editor, then every ad group, every keyword, every headline and description, sitelinks and callouts – with character counters for Google's limits. Nothing goes live without your approval.

Question
not covered?

Write to us directly – we usually reply within one business day.